Benefits of Having a Digital Marketing Strategist

Tips and Tricks

The evolution of technology has played a significant role in consumer behavior. Customers have the opportunity to interact with brands in more ways than ever.

If you want your business to stand out to these consumers, a digital marketing strategist can help you implement a comprehensive marketing plan. Maintaining one channel for advertising is no longer enough. You need to reach consumers everywhere they are.

A diverse digital marketing plan is an important part of a company’s overall marketing strategy. It gives you the opportunity to engage with customers in a variety of ways across multiple channels.

It can be overwhelming, which is why it helps to have expert guidance. Read on to learn about the benefits of working with a digital marketing strategist, so you can approach online opportunities in a way that directly benefits your business.

1. Build Targeted Marketing Campaigns

The Internet is constantly changing, but that doesn’t mean that your marketing campaigns can’t have staying power. An experienced digital marketing strategist should work with your company to help you execute on targeted campaigns that will last.

In order to do this, you will have to take time to determine what your top priorities and goals are. Of course, you want more engagement, but with whom?

Once you know who your ideal customer is, you will know which direction to take your digital marketing strategy. You can design campaigns that will reach those customers where they are and speak to them directly while inspiring long-term engagement.

2. Stay Up-to-Date on Best Practices

When you’re trying to run a business, digital marketing may be one of a thousand things you have to think of in a day. But for a digital marketing strategist, it’s everything they think of in a day.

Someone who specialises in digital marketing will be an expert on the industry trends and the best practices. Having access to that information and expertise will help your marketing campaigns stand out from the competition.

3. Understand Customer Behavior

The lifespan of customers’ interaction with your site will always vary. That’s why being able to track customer behavior is important. You need to be able to execute on what that data is telling you.

If customers go so far as to add items to their cart but never check out, what does that mean? If customers spend a long time reading your content but never contact your business, what could be the reason for that?

Working with a digital marketing expert can help you get the answers to those questions. Beyond that, a digital marketing expert will help you gain insights from the data and provide solutions to your issues.

Ready to Work with a Digital Marketing Strategist?

No matter how satisfied you are with the state of your business, if you aren’t employing a digital marketing strategy, you could be doing more. There are thousands of potential customers online, and digital marketing is the best way to reach them.

Web Hosting in Canada 101: A few basic steps.

Web Hosting Options

Are you considering setting up a website? One of the first things to consider is of course what web host you’re going to use.

There are many different professional hosting providers out there, and if you’re confused about what to look for in a web host, check this Canadian hosting comparison page on Hosting Foundry for detailed descriptions of the key features to review.

1. Finding Your Host: Navigating Free Domain Names

Many professional hosting providers offer users free domain names. Sometimes though, the host will offer you a free domain name you can use it at no cost, but the host continues to be the owner.

This means that if your site receives a lot of traffic and is generally a success, the domain name is worth a lot of money to the web host.

Another problem that arises from free domain names is that you can’t easily switch to another web host because they own your domain name.

So exercise caution when researching your hosting site, and be wary of any that claim to offer free domain names. Chances are, there are strings attached.

2. Security in the Professional Hosting Sphere

You may also find that if you choose to use a free host, they don’t offer you the long-term security that a paid hosting site does.

Many start-up hosting sites don’t last long in the competitive market. If they go under, you may lose all of your online content.

You can usually identify web hosts that are not going to be around for long by the quality of the web design. If the web design is poor quality, consider using a different host.

If you do choose a free hosting site, make sure you back up everything as well.

3. Once You’re Up and Running: Plugins

To have good functionality on your WordPress site, having plugins is essential. Put simply, a plugin is a piece of software code which can enable your site to do something it was previously unable to do.

Whether you’re just starting out or experienced with website building, you should consider plugins. You can choose between a few main ones.

Yoast SEO

Yoast SEO will help you rank on search engines by optimizing your content and site. This plugin has a direct result on whether your website is noticed or not.

Google Analytics

This plugin can give you effective, custom reports that provide information on your site’s traffic, audience, and performance.

Akismet

If you’re sick of removing spam comments from your site, this is the plugin for you! However, if you’re still driving content and hoping for any comments – try Yoast first!

4. Boosting Performance: Image Optimization

If your hosted website is running slowly or needs a performance improvement, then consider optimizing the images on your page.

There are many ways you can do this, such as by downloading a plugin to reducing the size of the image files.

The benefits from this simple process can be huge. You could find your website loads faster and is more enjoyable for visitors to use.

Consider the EWWW Image Optimizer for WordPress, or use a site online such as Dynamic Drive.

Wrapping Up: Succeeding in Your Hosting Environment

With these professional hosting tactics to use on your website, you can make the right decisions and optimize your website effectively.

Email: IMAP vs POP3

Main

In the email paradigm, there are two protocols always locked in a battle over who is better. IMAP and POP3 are technology protocols that allow the download of email messages from servers and thus allow access to these emails via mail clients. Commonly used mail clients include Thunderbird and Microsoft’s Outlook. IMAP and POP3 allow users to access emails independently from browser portals. Many companies boast about one over the other but each holds disadvantages and advantages.

IMAP Overview

This email protocol seems to be preferred due to its ability to allow email checks from various devices. This email access flexibility. Instead of being bound to one device, users can access emails from various devices like their computer, their cell phone, and tablet. IMAP (Internet Messaged Access Protocol) also dictates that the emails are stored on a server. Sent messages remain on this server, so these are also accessible from multiple devices. Further than that, IMAP syncs with the server so changes made in the desktop client, will be mirrored when the account is accessed through a browser instead. Companies often prefer this as it remains efficient because items are less likely to be duplicated or read repeatedly. Emails marked read, are marked on every connected device and the browser client. The largest setback is the reliance on internet connection.

POP3 Overview

This protocol downloads emails from the server to one specific computer and then deletes the message from the server. Due to immediate deletion of downloaded emails, it may appear that some emails have gone missing when checking emails on other devices. When sending messages, messages are locally stored on the device, rather than a mail server. Although it is simple, it does allow multiple email accounts and servers to consolidate in one inbox. This not only saves storage space but it also allows the user to leave email copies on the server for more permanence. POP3 email is accessible regardless of internet connection and provides more of a sense of privacy for those who want to increase security.

A Battle Still Divided

Each holds pros and cons yet it seems that users choose a protocol on a need basis. There are some companies and individuals aiming for high storage quota or the strongest security options. POP3 often demands configuring a phone forwarding system so that emails may be stored on the server post download. IMAP always requires an internet connection to proceed. It is difficult to categorize one protocol over the other; however, it is good to be knowledgeable on what each offers.

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Discover 5 Most Prominent Web Hosting Options

Web Hosting Options , ,

Web hosting is an essential element of the modern Internet infrastructure, and that is why you should get acquainted with this segment as much as possible. Whenever you want to build or set up a new site, web hosting will be there as an obligatory requirement. However, web hosting comes in all shapes and sizes, and providers of these services are offering different packages and hosting types. Here are the most common methods of web hosting.

Shared Web HostingPost5a

This model of hosting is often compared to an apartment building where several hundred (or even thousands) of users are located on the same server. They all have access to the same resources, such as RAM memory or CPU, and they also share all the expenses, which makes shared hosting extremely affordable. However, some neighbors may become more popular than others, which sometimes causes congestion and problems for everyone else “in the building,” and that is why shared hosting is not an ideal hosting type.

 Post5bVPS

Virtual Private Server is the next step when it comes to pricing in the web hosting world, and this method is probably the most popular hosting in the current market. Because of its characteristics, VPS is used by individuals and corporations alike. With this model, you will have access to an allocated space on a shared physical server, and your share of RAM and CPU will be guaranteed.

Cloud-based HostingPost5b

Cloud technology is becoming more and more powerful, and this system is now being used in the web hosting sector. Hundreds of users are usually grouped together in this model as well, but due to superior performances of cloud-based infrastructure – everything is much faster and more reliable than with shared hosting. Cloud-based hosting is still finding its way in the market, but this model is certainly a force to be reckoned with, and it is evident that cloud technology is here to stay.

Post5dDedicated Web Hosting

If shared hosting resembles living in an apartment building, then dedicated hosting will feel is if you will have a house all to yourself. In other words, the server will be entirely at your disposal, and all the resources will be used for powering your websites. Of course, all these benefits come with a price, and that is why dedicated web hosting is the most expensive model of them all. However, you gain full control of the server, and you eliminate the problems that may come along with having bad neighbors.

Free Web HostingPost5e

In case all of these options are too expensive for your needs, you could turn to free hosting as a viable solution. This model is usually used for people who want to build websites “for fun,” and various “issues” will plague your virtual presentation – slow connection speed, frequent downtime of your site, advertising banners displayed without your interference, and so on. But, you will still have a functional site free of charge, and that is why people sometimes opt for this web hosting model.

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An In-Depth Guide On Web Hosting Types

Types of Web Hosting , ,

When it comes to the Internet and modern technologies, this area is well-known for its use of “geek” terminology, and this sometimes prevents “ordinary” people from learning more about this exciting sector. However, at times we can present things and explain them in a straightforward and concise manner, using “normal” language, and this can significantly help those individuals who need to buy a particular product or service in the IT industry. Web hosting is one such service, and modern websites are depending on this segment for their every-day functionality. That is why it is imperative to learn a thing or two about web hosting types so that you could make an informed decision and sign up with the best option for your needs.

Dedicated Web Hosting

Post4aIn case you plan on having a website with hundreds of thousands of visitors, this model is the perfect solution for your needs. Of course, the price tag is slightly higher than with the other web hosting types, and it usually starts off at $100 per month, at the minimum. However, you will get an entire server just for yourself, and this will allow you to have a lot of flexibility and security. In other words, you will not share the bandwidth or RAM memory of the server with any other user, and you will also have full control of all the resources of the system. In the IT slang, this is usually called “root access.”

 Shared Web HostingPosr4b

On the other side of the spectrum is shared hosting, and this option is usually reserved for individual users or anyone who does not want to spend a lot of money on their site. The affordability of shared hosting is its main advantage, but some other benefits are present as well. However, this model also has a lot of downsides, starting from the fact that you will be sharing the resources with thousands of other users. If some of them experience a surge in traffic, your site will be in trouble, and the speed and uptime of your Web presentation may suffer in return.

 Virtual Private Server

Post4cIn the middle of those two options stands VPS, as the model that has the characteristics of both, and that is why users consider it to be well-balanced. What this means is that Virtual Private Servers are not overly expensive, but at the same time – you will not experience any of the problems that come along with using the shared hosting. For instance, there will not be a “bad neighbor” effect since you will “receive” your allocated space on the server, i.e. you will have guaranteed RAM and CPU resources. The so-called “hypervisor” will oversee all activities on your server, and this ensures safety and reliability of the system. Also, the pricing for VPS is relatively inexpensive, as we already said, and the prices for this model usually start off somewhere around $30 per month. Of course, everything depends on your needs and preferences, and that means that the price can go up or down.

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5 Essential Steps In Finding The Best Web Hosting

Tips and Tricks , ,

Web hosting is something that we must have to be visible on the World Wide Web, i.e. our websites could not function without a proper host. In essence, web hosting providers are leasing out the space and resources of their giant computers for us to store our files there, and then all this data is transmitted through high-performance networks to their end-users and displayed within their browsers. When you put it in simple words, web hosting is not that complicated, but a lot of “geek” terms are being thrown around in this sector, and that is why most customers do not know what to look for when buying a web hosting option. Here are the most important elements that you need to take into consideration during this process.

Know What You NeedPost3a

The purpose of your future website is the first element you need to analyze before proceeding further and buying a web hosting option. In other words, you simply have to be aware of what it is that you need, and once you figure that out – the rest will fall into place sooner than later. For instance, you may require a hosting for your personal blog or your retail business, and these types of models will be entirely different from news sites and similar high-traffic portals.

Types of Web HostingPost3b

When you know what you need, it will be easier for you to find the perfect hosting type for your site. However, web hosting providers are offering all sorts of products and services, and it can be a bit challenging to find the ideal solution. The most common models of hosting in today’s market are the shared hosting, dedicated hosting, and VPS. Besides these options, you could also use free hosting plans, but these methods are highly unreliable, and it is best to stick with the verified models.

The Quality Of Customer SupportPost3c

Setting up your site can also be a difficult task, especially if you are not experienced enough with all those IT terms and “geek” phrases. Also, the site has to be maintained after it is all set up, and that is why should learn a thing of two about the quality of the customer support before you sing up with a particular web hosting provider.

Features and characteristic

The features of your future web hosting plan are also highly important, and every customer should look into this section before putting their name on the dotted line. What this means is that you simply have to familiarize yourself with all the elements of the resources that you will get, including bandwidth, CPU, RAM, and so on.

PricePost3d

Of course, we all want to pay as less as possible for anything that we are buying, and web hosting is no exception. Shared hosting is the most affordable option while dedicated hosting will set you back at least a $100 per month. However, different providers have different pricing, and you should always perform your research and compare few of them to pick out the perfect solution in the end.

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4 Tips On Picking The Right Web Hosting Option

Web Hosting Options , ,

We all know that IT sector is the world on its own and that people involved in this area have their unique language and terminology. However, we sometimes need to buy a particular product or a service in the IT world, and at those moments – it is best if we know a thing or two about our “target.” For instance, signing up with a web hosting provider is one such activity, and it can be a bit challenging to pick the right option with all the various models and types of hosting being present on all sides. Here are some of the tips that can make this process significantly easier and more efficient.

Reviews And RecommendationsPost2a

Gathering recommendations and referrals is your first step towards finding the best company for your needs. In other words, you have to consult your friends, colleagues, or family, and they can be a source of verified and reliable input about potentially good companies. Also, the Internet can be of great assistance, and testimonials and reviews could prove to be very helpful if you manage to separate ads and paid writing from the authentic real-life experiences.

Available Types Of HostingPost2b

Modern web hosting companies offer all sorts of products and services, and this abundance of different models can be a bit overwhelming for an ordinary customer. What this means is that most of these providers will offer several hosting types or so-called plans, and you will have to choose the option that best suits your needs and interests. For instance, the most common hosting types include shared hosting, dedicated hosting, cloud-based hosting, free hosting, and VPS. Every one of these models comes with its particular benefits and downsides, and that is why you should learn as much as possible about them before you put your name on the dotted line.

 Know What You Need

Post2cEven though you may know what each hosting type represents, you still have to figure out which category is best suited for your particular needs. Customers should always be clear about what they require, and this is the only method that will result in the appropriate results. The actual purpose of your new site is the primary element that you need to consider, and once you discover the nature of your future virtual presentation – it will be much easier to select the hosting model that will best suit the needs of your potential visitors.Post2d

 Features Of The Hosting Company

Not all hosting providers are the same, and some of them are offering better services than others. That is why you simply have to compare their features and characteristics so that you could come up with the best solution.
For instance, technical elements such as CPU, disk space, RAM memory, bandwidth, and many others, can play a significant role in the quality of your future site. Also, the quality of customer support is highly important, but you should also pay attention to several other details, such as payment options, safety and security, reliability, and so on.

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4 Basic Types Of Web Hosting

Types of Web Hosting , ,

We are all aware of the importance of Internet in our society, and it is evident that World Wide Web is only going to grow in numbers and popularity. All sorts of websites are popping up on all sides, and that is why web hosting is also highly important. Without hosting, websites would not be possible at all, and the entire concept of the Internet would quickly crumble to the ground. However, web hosting also has several different types, and all of these categories have their particular features and characteristics. Some of them are more expensive than others, and some of them offer more space or better security, but the needs of the users are the decisive element, and they are the ones who have the final word when selecting their preferred version of web hosting.

 Shared Web Hosting

Post1aShared web hosting is the most affordable option when it comes to this activity, aside from the free hosting, of course. The reason for this affordability originates from the fact that shared hosting means that several users (usually more than 1000 of them) are simultaneously using the same resources, i.e. the same space on the server. The primary advantage of this system is that all of these users are also sharing the expenses, which makes costs significantly lower. However, the speed of the system and the so-called “bad neighbor” effect are the main downsides of this hosting model.

Cloud-based HostingPost1b

Cloud-based hosting is a relatively new technology, and in theory, this method has certain similarities with shared hosting. But, the space on the cloud server is allocated to individual users, and there are no problems with traffic congestion which frequently happens with shared hosting. The pricing for this model is often calculated on the pay-for-what-you-use methodology.

Post1cVirtual Private Server

VPS, or Virtual Private Server, is probably the most attractive option in the current market, and this probably comes from the fact that VPS presents a well-balanced model of web hosting. In other words, you will get your allocated space on a physical server, but you “space” will be independent and supervised by a protocol that is usually referred to as the “hypervisor.” When using VPS, users get guaranteed CPU and RAM space, and this guarantees bandwidth and speed of the network.

Dedicated Web Hosting

Post1dDedicated web hosting presents the high-end option when it comes to hosting website files on the server. Typically, only sites that experience more than 100k visits per month will consider using this method, and the price of this system is relatively high. In return, you will “receive” one physical server completely for your personal needs, and this eliminates the “bad neighbor” effect, most security concerns, and so on. With dedicated hosting, you also get the “root” permission to the server, which means that you can modify the operating system and all other files on the server. All this flexibility means that you can make your website significantly faster in the end, but this all comes with a slightly higher price tag.